Zac Efron
The 20-year-old tween idol has won hearts as athlete-turned-singer Troy Bolton in Disney's High School Musical franchise.
Schinman Envisions: A high-six-figure beverage deal.
Schinman's Rationale: "I would love to see him in a Pepsi ad. Pepsi is synonymous with pop culture, and who better to epitomize youth pop culture than Zac? With his clean-cut résumé, there's no real risk here, and you're getting someone who looks and sounds great."
Blake Lively
At 20, the blonde beauty has garnered a devoted following as star of the CW Television Network series Gossip Girl
Schinman Envisions: A mid-six-figure fashion deal.
Schinman's Rationale: "Some call her the high school Sarah Jessica Parker. She went to the latest Metropolitan Museum of Art Costume Institute gala and attends Chanel events, so she's an obvious candidate for high-end fashion. However, more affordable brands like Prada's Miu Miu line have a history of using Hollywood starlets such as Lindsay Lohan, Kirsten Dunst, Camilla Belle and Maggie Gyllenhaal."
Since triumphing on the British TV talent show The X Factor, this 23-year-old singer-songwriter has been grabbing headlines and fans on both sides of the Atlantic. Schinman Envisions: A mid-six-figure mobile-phone deal.
Schinman's Rationale: "I'd love to see her sign a worldwide, multiple-platform cellphone deal that includes ringtones, original content, sponsorship rights, personal appearances and her likeness in advertising. She has beauty, personality and talent--a rare triple threat in the music industry."
Jessica Biel
At 26, the former 7th Heaven TV star has successfully transported her looks and talent to the big screen.
Schinman Envisions: A two-year, seven-figure cosmetics deal.
Schinman's Rationale: "She's definitely going to get picked up by L'Oréal, Revlon, CoverGirl or Neutrogena. She is a safe choice, and is one of the few untapped young, hot female stars without a beauty contract: Keira Knightley does Chanel, Scarlett Johansson does L'Oréal, Jessica Alba does Revlon, Vanessa Hudgens and Jennifer Garner do Neutrogena and Drew Barrymore does CoverGirl."
Chris Brown
The 19-year-old rhythm-and-blues singer-songwriter pops up equally often on Billboard charts and tabloid spreads.
Chris Brown
Schinman Envisions: A variety of seven-figure deals.
Schinman's Rationale: "He already has deals with For, and will continue to get bigger deals in the coming year, including beverage, automotive and fashion campaigns. Maybe he'll launch his own fragrance, too, which is the most lucrative product a celebrity can license. Watch out, Usher and Diddy!"
0 comments:
Post a Comment